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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Hierarchy and human behavior. BDSM as an alternative sexual behaviour.
Jozífková, Eva ; Weiss, Petr (advisor) ; Bob, Petr (referee) ; Zvěřina, Jaroslav (referee)
Preferences for sexual arousal by overstated dominance and submission in sex is categorized as F65.5, sadomasochism, according to ICD, but this behaviour is called BDSM among the general public. The ground of these preferences could be ultimately biological. These preferences reflect behavioural strategy which enables to gain higher reproductive success. Men and women who were sexually aroused by a submissive partner had more male relatives than men and women with other preferences. Contrary to the women, the dominant men reported themselves as more attractive. Women who were aroused by a higher-ranking partner considered themselves more attractive. Sons of couples in which was hierarchical disparity had more siblings than sons of "equal" couples or couples with no hierarchical disparity. Daughters of hierarchically disparate couples had more brothers than daughters of "both dominant" partners. Concurrently, number and gender of offspring as well as self- reported attractiveness are likely to be criteria of the reproductive success in humans. It is also interesting that hierarchically disparate couples, without regard to gender of higher-ranking partner, reached higher reproductive success than "equal" couples. Individuals who preferred higher- or lower-ranking partner were also aroused by...
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Psychological aspects of Instagram
TRPKOVÁ, Dominika
The bachelor thesis deals with the current topic of psychological impacts of social networks, namely the influence of Instagram on the perception of Self. The thesis uses the design of a theoretical study devoted to the analysis of current foreign studies, which primarily deal with the importance of using Instagram to reflect its own self-image and the degree of its influence on changes in satisfaction with one's body. Another important theoretical part was the research focused on narcissism as a personality trait often referred to as one of the key motives for increased activity on social networks. The last thematic area deals with the results of research on self-presentation on Instagram, namely both the strategies of the presentation itself and the social perception of others. The aim of the bachelor thesis is to introduce the basics of the psychological perspective on the influence of social networks (specifically Instagram as a means of self-presentation) on the individual, the partial goal was to describe the methodology of social network research. The analysis shows the methodological diversity of the used approaches and the ambiguity of the results. However, there is evidence of the influence of media and social networks on the perception of our physical ideal and there is evidence of the influence of narcissism on sharing and adding self-presenting photos to Instagram.
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Hierarchy and human behavior. BDSM as an alternative sexual behaviour.
Jozífková, Eva ; Weiss, Petr (advisor) ; Bob, Petr (referee) ; Zvěřina, Jaroslav (referee)
Preferences for sexual arousal by overstated dominance and submission in sex is categorized as F65.5, sadomasochism, according to ICD, but this behaviour is called BDSM among the general public. The ground of these preferences could be ultimately biological. These preferences reflect behavioural strategy which enables to gain higher reproductive success. Men and women who were sexually aroused by a submissive partner had more male relatives than men and women with other preferences. Contrary to the women, the dominant men reported themselves as more attractive. Women who were aroused by a higher-ranking partner considered themselves more attractive. Sons of couples in which was hierarchical disparity had more siblings than sons of "equal" couples or couples with no hierarchical disparity. Daughters of hierarchically disparate couples had more brothers than daughters of "both dominant" partners. Concurrently, number and gender of offspring as well as self- reported attractiveness are likely to be criteria of the reproductive success in humans. It is also interesting that hierarchically disparate couples, without regard to gender of higher-ranking partner, reached higher reproductive success than "equal" couples. Individuals who preferred higher- or lower-ranking partner were also aroused by...
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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Cult of individualism in Martin Crimp's drama
Košťák, David ; DROZD, David (advisor) ; JOBERTOVÁ, Daniela (referee)
The bachelor thesis deals with the work of Martin Crimp which reflects the transformation of British society since the 80s of the 20th century to the present. Analysis of three plays from this period: No One Sees the Video, Attempts on Her Life and In the Republic of Hapiness reflects the gradual growth of individualism initiated by the government of Margaret Thatcher to its present narcissistic form.
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NARCISSISM IN THEATRE
Jandáčková, Kateřina ; NOVÁK, Vladimír (advisor) ; KLÍMA, Miloslav (referee)
Kateřina Jandáčková´s bachelor thesis deals with the phenomenon of narcissism and attempts of establishing one´s identity in everyday life and in particular in theatre environment. She tries to reflect upon these problems based both on her own experience and specialized literature when it comes to her and other people. The author also ponders about the question whether the theatre must keep up with the times. Every chapter offers theoretical background as well as examples from the author?s own personal and theatre experience.
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